E-Book Buzz

As the Kindle 2 is unveiled, the buzzword in publishing is e-book, e-book, e-book.

It’s the only segment of the industry in which sales are growing, and this phenomenon has some readers worried (“I’ll miss the feel and smell of a new book”) while others are delighted (“The environmental benefits are worth the sacrifice”).

But what does it mean to authors? Speculation on that front is rampant as well.

• “More new authors will be published because the production costs are so minimal.”
• “Author advances will disappear, and it will be more difficult to earn a living as a novelist.”
• “If you don’t have an e-book, you’re missing a whole section of the market.”

All three scenarios could come true.

Another interesting question: Will e-books fall into the same categories—traditionally published versus self-published—that print books do? Will novels from well established e-publishers automatically carry more prestige than an e-book from Author Unknown? I read a post today that stated unequivocally that one of the benefits of publishing an e-book is: “You don’t have to go through the obstacles and headaches involved in finding an agent and a publisher.”

What about distribution? If you don’t go though the headache of finding an e-book publisher, how will anyone find and buy your book? Just because your book is downloadable from your website or for sale on Amazon doesn’t guarantee that you’ll have buyers. The production quality and file choice matter too. You want your e-book to be downloadable to, and nicely displayed on, the major e-readers: Kindle, Sony Reader Digital, and Mobipocket Reader.

I’ve thought about all of this because I’ve considered self-publishing some of my early novels as e-books. Then I decided against it because the benefit would be minimal, and who needs the stigma of being a self-published e-book author? I know that statement will rile some people, but the attitude exists, whether valid or not. Well known authors, on the other hand, could probably do quite well selling e-books from their own websites.

Ultimately, as an author, I want to have all my books available both in print and e-files from traditional publishers with established distribution (and web traffic). But the publishing industry is changing and becoming much less clearly defined. As e-book sales grow and become a sizable chunk of the market, some of the old distinctions may disappear.

What do you think? Are e-books the future? And does it matter who produces them?

How to Fix the Publishing Industry

What if major publishers. . .

• abandoned the hardback fiction book altogether and let libraries and collectors simply laminate their own copies of trade paperbacks? Then the first printing of each book could be bigger and priced to reach the whole market. Publishers win by reducing their print costs and minimizing the number of returns. Readers win by getting a book they can afford when it first comes out, and writers win by reaching as wide a market as they can on the first publication. Novelists would also never be stuck in hardback form only—as many are—a spendy version that’s hard to sell at book fairs and special events and never reaches its full audience.
  
  
• changed distribution to a nonreturnable basis? Bookstores would have to be conservative in how many books they ordered at one time, and publishers could simplify their bookkeeping for everyone involved.
  
  
• printed only as many copies as were necessary to fill orders? Money (and trees) would be saved from not printing, shipping, processing, and shredding books that never sale.

If all that happened, bookstores would have fewer returns to process and they could make money by remaindering books on their own premises. They could offer discounts and buy one/get one free deals to keep product moving. Promotional bargains pull in customers who spend money. It’s how retailers make money at Christmas.

I am not the first to suggest these changes. So why doesn’t the industry do it? No one wants to go first. Every major publisher is afraid to lose business to the other company who isn’t doing it. Meanwhile, the big houses aren’t making real profits. Only the small publishers who have adopted some of all of these ideas are in the black year after year. What will it take for the industry to recreate itself?

As an novelist, would you care if your book never came out in hard back? As a reader, do you buy hard backs? Would you miss them?