I’m headed for Portland today for the Pacific Northwest Booksellers Association tradeshow. I’m still surprised they chose me for an author signing (50 authors were turned away). I almost passed on this event because the fee is $125, I have to give away 50 fifty books, and drive two hours in each direction for a 30-minute signing session.
Why am I going? Because it’s an opportunity to meet bookstore owners/managers from all over the Pacific Northwest. It’s an opportunity to hand them my novel and my promotional flyer with all the rave reviews. Even if they don’t order my book, they will hear my name, see my story and series character, and file it away somewhere in their brain. And someday soon, they will order and stock my books.
In real estate, it’s location, location, location. In book marketing, it’s exposure, exposure, exposure. You can't buy better (or cheaper) advertising than this event.